Customer Acquisition Demystified

Creating revenue is like printing money if and when …

You understand how to build and execute this …

A Customer Acquisition System that revolves around this 👇

It must revolve around The Buyer Journey (the buyers preferred steps to purchase).

Think of all the coordinated moving pieces of the puzzle between marketing and sales.

>> The 7 Buyer Journey Steps (think nurturing)

1. How they become aware of you and your brand

2. How they understand what you do

3. How they become interested because you solve a problem they have

4. How you earn their respect for you and your brand

5. How that respect develops into trust

6. How they develop buy-in and budget for your solution

7. How they recognize they are ready to buy … right now

>> 80% of this journey occurs online.

It happens before they ever speak to you, if they do at all, depending on your marketing and sales process.

The customer acquisition system you build must attract your future customers through a series of inbound and outbound events.